Today everyone wants a website and for that a web designing company is the best place to make one. However, do web designing companies make a website that is good in all terms like structure, color, programming, etc? Some would surely say yes, but I do not agree with that. I would say, web designers just create a website, but there is more to that for a client to look into while getting the website built.

The following article describes the points that one must keep in mind when contracting with a web designing company to develop a website.

Website Structure and Placement:
What kind of a website are you looking for? How many columns do you want the website to have? Where do you want to place what and why? What kind of programming do you want to have for the website? What kind of technology do you want the website to be built on? For example: HTML, Drupal, PHP, Dot Net, Joomla, etc.

W3C Validation:
In most cases the client only sees if the website is running well, all the pages are opening correctly, and the content is correctly placed on each page. Very often the client and the web designer neglect the number of errors that are present on the website. With W3C validation, you will know exactly how many errors are there on each page. Besides the errors, you will also see the number of warnings for each page of your website. This is extremely important from an SEO perspective.

Tip: Ask the web designer to show a few websites they have built and check them for any errors and warnings. This is the best way to ascertain the quality of work of a web designer or a web designing company.

On Page Optimization:
When a website is built by the web designer, it is important that the client gives specifications regarding on page optimization. On Page Optimization refers to the meta description, meta keywords, meta title, alt tags, and header tags. There are so many websites that are built where these points are ignored. If these points are kept in mind, you can save a good amount of money that would actually be spent towards On Page Optimization. Additionally, it will also help the spiders to crawl your website and also index the pages properly.

Now that we have the 3 main elements in our control, we need to look at another element that plays an important role towards the success of a website. Multi-variant testing is an essential element to know which pages are preferred best by the visitors and what is not preferred.

This technique is used to determine which creative variation or content creates the finest perfection in the defined objectives of a website design. This could be focused on either the home page (index page) or all of the internal pages of the website. If implemented correctly, you will see a phenomenal increase in the number of conversions, traffic and also ROI by testing the different elements like layout, background colors, copy text and landing page images. Read the rest of this entry

That day in office after the Saturday session, this word suddenly popped up “Infographic”. It sounded so techy and so geeky to begin with. But a little search on Google revealed… I already knew a lot about it, have also used it quite a number of times without however knowing that the term used for it was “infographic”.

For knowledgeable ignorants like me “Infographic” means any information that is presented in a graphical form. It is a simple combination of two words- information and graphics. From the route maps you have seen while travelling on highways to the Science diagrams your son draws for his Practical Exams, everything technically falls under infographics. Moreover our forefathers also used Infographics in the form of cave paintings and maps.

So why is there a sudden interest in a form which always existed? I can easily think of atleast 3 things without taking help of the all-knowing Google:

My Biology teacher always used to tell me that a well-drawn diagram is better than a full page written text…she was so true!
With people having lesser and lesser attention span, it is better to convey the maximum information in the minimum time…and an infographic can very easily do that.
Infographics look a lot more interesting and appealing than a page of black text scribbled on a white background.

So how does Infographic  help in  Search Engine Optimization (SEO)?

By this time we all know that Google spiders are too dumb to understand images. So how can we use these pictorial representations for Search Engine Optimization (SEO) :

If you have created it, you should get the credit for it. Ensure that you host your infographic on your domain. This gives you the much needed link credit.
It’s your baby, name it properly. Googlebots cannot read images but they can read the Alt Text related to your image. Ensure that you use the appropriate Alt Text for your image. Also use keyword- rich Title tag and Description for your Infographic.
Publicity is the key for all SEO. Talk about your Infographic on Social Media sites like Twiitter, Facebook, StumbleUpon, etc.
Sites like Flickr and other data visualization directories can also go a long way in generating that buzz around your infographic.
Make your infographics free and accessible.

But before you go ahead and start creating an infographic to get those valuable links to your site, here are a few tips to get you started: Read the rest of this entry

If you have a computer and internet connection at home and also intend to earn some extra bucks through it, starting home internet business can be an ideal option for you. With the advent of technology today, the internet has become a great medium of communication and trade and you can bank on this to get high returns and profit. You just need to have a keen sense of business initiative and frame the strategies properly. Once you are able to get the first part right, you can easily think about starting home based business based on various types of internet applications.

Benefits of Starting Home Internet Business

It does not take a lot of effort to start a home internet business. You just need one or two computers and a high speed internet connection. Unlike other types of conventional businesses where hefty capital investment is required, you can easily start an internet business with even less than half the capital.

Another advantage of starting home based business by using the net is that you can enjoy good flexibility of time. You can easily work from the comfort of your home according to your preferences. Unlike other businesses, there are also no stiff targets involved and you can adjust your timings and efforts accordingly.

Because the internet can reach thousands of people within a minute, you can also reach a wider range of prospective customers through home internet business. This can provide a big boost to your promotion and marketing and help you get more customers at one go.

Types of Home Internet Business that You can Try out

With the advancement and popularity of technology, more and more home based business on the internet are coming up. Different businesses use different types of web based applications. While starting home based business, it is advisable that you try to have an idea of the business so that you can frame the right strategies and end up being successful. You can choose from a wide range of internet businesses such as: Read the rest of this entry