UPDATED 8 OCT 2009. See the footer for news from the FTC that will help you relax.
Okay, so you want to comply with the new FTC rule that says affiliates must now disclose that they get paid for sales but HOW BEST TO SAY THIS?
http://arindamchakraborty.com/beware-of-posting-affiliate-links-on-your-blog-part-2 has posted a good sized list of options. Different ways to state the fact these are affiliate links.
It’s a long-ish post so look for the red headline that says… My Personal “Nuttie” Views-Affiliate Marketing. That’s where he gives his suggestions on compensation disclosure statements.
Another good thing about this post is that Arindam links through to a substantial list of sites that also deal with this new FTC ruling.
Cheers,
Gary Harvey.
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Update 11 October.
Here’s what Joel Comm’s lawyer says about all this. He is a “Creative Business Lawyer™” and he writes some of the most easy-to-read legal stuff I’ve ever seen from a lawyer. At the end of the article, there are 8 action steps.
http://www.joelcomm.com/new_ftc_rules_for_testimonials_1.html
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Update 18 October.
Someone from the FTC has responded to the fears and panic that is spreading among some internet marketers. I think this short piece on the FastCompany blog will help you relax. This puts the matter into perspective — and it includes quotes from the FTC representative.
Phew.
I’m not saying we can ignore the new requirements and make no changes but it now looks like common sense may reign after all. See what you think when you read this delightfully short piece…
Cheers.
I\’m commenting rather late to this post, but, Yes – as a recent entrant to internet marketing, this regulation has had me in a bit of a tizzy. Seems to me that putting a general disclaimer on an easily accessible page is sufficient.