If you have been using article marketing but can’t seem to achieve your projected numbers or can’t seem to attract enough attention online, I’d say you need to energize your marketing strategies. Here’s how:
If your clickthrough rate is not that impressive, it sends a strong signal that there is something wrong with your titles. They are not effective in grabbing online users’ attention that is why your articles remain unread. This can easily be remedied by editing and improving your titles to make them more interesting, intriguing, and truly compelling. Start by using powerful words on your headlines that are proven to evoke action and communicate the benefits that your readers can get from your content upfront.
If your clickthrough rate is skyrocketing but you can’t seem to convert readers to potential clients, it only means one thing; you have great, well-written titles but your content is not that impressive.
That is why people open your articles but close them even before they reach your resource box. To easily convince online users to check on your website, you need to offer them useful and valuable information on your articles.
You need to let them know that you are an expert on your chosen niche and you possess the type of information that they need. Thus, strive to make your content well-written, informative, useful, and valuable to the lives of your readers. By doing this, you will surely be able to increase your clickthrough rate by tenfold.
Be consistent. To strengthen your online presence and to boost the number of your inbound links, make sure that you write and submit your articles on a regular basis.
Experts recommend that you post at least 5-7 articles per day so you can easily address the needs of your potential clients for information and obtain at least 35 backlinks per week that can pull up your search engine ranking.
Monitor your progress. Spend at least a day per week analyzing the performance of your articles online. Identify which ones are generating more clicks and those ones that are remained unread.
You may opt to improve on your non-performing articles so you can make them more enticing and impacting.
