Article Marketing For Home Business

Once the darling of the internet marketing world, and how almost all advertisements are done. Banner advertisements have been ignored by many internet marketers. However, if you have a content-rich, article based website it is very important to promote your site well and drive quality traffic to the site. One often overlooked method is banner advertisements.

Banner Ads and What they Can do

In case you don’t know what a banner ad is, it’s usually a large graphic at the top of someone’s web site, that if you click it takes you to another web page. It’s a way of getting traffic from a related website and getting them to your own website with a compelling offer/promotion, etc. Monthly fees can get very hefty on very high traffic sites, in some instances going to $5,000-10,000 a month. However, in most cases you can buy banners for as little as $20-100 a month. There are also free banner exchanges programs that can help you save some money. We’ll examine the benefits of each type of banner advertising methods.

Free Banner Exchanges

When you use a free banner exchange, you basically exchange banners with another websites banner at no cost. You put their banner on your site, and they’ll put your banner on their site. Now, the attraction to this method is it’s cost. FREE! But, there are some issues with it. First you’re limited to how many exchanges you can do. You can only exchange so many banners before your website starts to get cluttered. Plus you’re opening up the doorway to your web traffic choosing to go somewhere else that isn’t going to make you any money. Also, you should definitely be careful with who you link to. There are some “partners” who end up creating “banner farms” or “link farms” with tons of banners all over their websites. These websites end up doing about nothing for your traffic as there are so many other ways for their traffic to go.

Buying Banner Ads

While banner ads can cost money, if placed strategically in a well thought out promotional plan, your banner ads can be a very wise investment. The most important factor towards placing your banner ad is making sure that the website gets good traffic, that is very relevant to your own offer. It does no good to have a banner ad about a digital camera on a website about bicycles. Second, make sure that you place your banner ad in the top third of the web page in an inviting location for visitors to click on your advertisement. Last, make sure that the website doesn’t have tons of other banners or links out to your competitors, as this will dilute the effectiveness of your ad.

Banner ads can be very profitable for your site, if you use a well thought out strategy towards placing them. Quality ads on quality sites, trumps tons of ads on questionable sites. Keep the above tips in mind if you choose to place banner ads for your websites.

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