In the last issue of Facebook for Business we talked about how to create a page for your business on Facebook. For this issue, we will talk more about attracting new customers for your business through Facebook.

As we have discussed before, it’s important to establish online presence through social media management sites particularly Facebook even if your company already has an official website.

Why, you may ask? Pretty simple. Because Facebook is able to reach people more than any business website could. Companies that seem too corporate for anyone to look into will be able to give a sense of approachability while start up businesses that have no websites can also gain some credibility.

Aside from this, a Facebook page allows companies to be more interactive with present and potential customers, getting their feedback for everything from service to contest mechanics. While you can also get negative feedback from some customers, this should not keep you from using a business page from Facebook. This is because you can easily moderate it as you want.

For instance, if you have a mind to; you can retain the best feedback and just hide the rest. This way, your potential buyers will be able to get an idea about how your products or services have benefited others. Such feedback adds a touch of authenticity to the company, and will most likely entice the potential customer reading it.

In addition to that, customers who are fed up of the usual online marketing tactics such as newsletters and ads will most likely go to Facebook to have their concerns answered. A Facebook page makes it possible for your business to reach 500 Million users worldwide and you don’t even have to purchase email addresses like what traditional email marketing requires.

Interaction isn’t limited to Facebook updates and wall posts though. One can also use the Photos and Notes page. If you are using a Fan page which is recommended for businesses (rather than a personal profile page), you can modify the posting ability of your Facebook fans which allow them to post links, videos, and photos.

Potential customers will learn how other customers utilize your products or services. Again, this can engage the community to be more interactive as was successfully executed by Pampers? Facebook Fanpage. There are also some companies like the well-known Ben and Jerry’s that go as far as using customer polling. If used the right way, this will provide customers a sense of power concerning the products, which as a result will give them a sense of acceptance and possession.

You can also let your customers know about your company’s promos, special prices and discounts using Facebook. This is exactly what the company rushIMPRINT did. The page easily leads the customers back to the official business site as well as their contact number. There are also some that make use of Facebook to offer exclusive deals to their customers.

If you’re implementing Facebook marketing, this is a very good way to determine whether your page is effective or not in attracting customers. Several gifts or rewards can be given exclusively to Facebook members who are not reachable through email, Twitter or your business site.

Other companies such as Baskin Robbins develop and use a Facebook application to make their Facebook page more interactive and enticing to customers. Through their account, they’re giving out a very enticing deal, a Buy One, get one promo that most enthusiasts will not surpass.

The key to an effective Facebook page is to use it with a sense of fun and a good level of interaction. You should also differentiate your company from the rest of the market. If used this way, you’ll quickly get a nice return for your simple work.

Check out for the next issue soon. You will learn more about setting up a Facebook Fan Page for your company.

Part of Facebook marketing is to be able to reach fans efficiently Find more about using Facebook for Business here.







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  5. Small Business Owners: Take Action To Steal Customers From Competitors

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