How Persuasive Writing Increases Book Sales
Persuasive writing is a perspective on your book that makes your reader more important than your topic. It is a mindset that reminds you that you are writing to persuade your reader.
This mindset will help you avoid the “topic trap” that many writers fall into unawares. What is the topic trap? The topic trap is also a mindset. It is the tendency to think about the topic of your book without identifying why a potential reader would care enough about the topic to buy the book and read it.
In fact, a book is an interactive medium. You might not think so when you spend so many hours working by yourself to write it, facing the blank page or the empty screen.
The process of writing can be very lonely and it is easy to forget that your ultimate goal is to have someone buy and read your book. Your primary objective is to persuade book buyers to buy what you have written. This means that your potential reader needs to be part of the process from the very beginning.
When writers start their books from the “topic trap” perspective, the first question they ask is: What is the book about? In contrast, when writers start their books with a persuasive writing mindset, they ask a different first question: Who would want to read this book? An even better question is to ask: Who would actually pay to read this book?
Consider what happens when your book is published and available in the bookstores. Typically, a bookstore browser will look at a book for a few seconds before deciding whether or not to buy it. This means that you have only a few seconds to persuade the book browser to buy your book.
Writers who write from the persuasive writing perspective understand the difference between offering information and offering a solution to a problem. Especially in the “Information Age,” when most people are overloaded with information, it is critical to understand that book buyers are not really looking for more information. They are looking for solutions to problems.
The tried-and-true way to make sure that your book solves a problem for your readers is to write the book with a clear thesis that identifies and solves a problem for a particular type of reader.
At its most basic level, writing to persuade requires you to make a case to your reader to solve the reader’s problem.
This means that a persuasive writing mindset is also a strategy that will increase your book sales. The more you can persuade a potential reader that your book is the solution to a problem the reader wants to solve, the more likely the reader will buy and read your book.
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