Even before that extremely overrated movie won the Oscar, everybody was going gaga about social media. You can’t read a newspaper without being overwhelmed with “online marketing” this or “web marketing” that. However, despite all the drama, there are still people out there who don’t know quite what to do when it comes to social media. For those of us out there who are searching for answers, here’s a little introduction to get acquainted with the medium.

Before we get going, we should spend a bit of time covering what Web 2.0 is. Web 2.0 is the industry term for websites that contain aspects of collaboration as well as information sharing. Remember what way websites were like in the nineties: unchanging pages without way to interact with them beyond an email address. These days you can comment and, sometimes, even create original content-on websites even create content on websites, clearly a new phase for the medium. Hence the moniker “Web 2.0;” it’s the next step in the development of the internet.

Social media is Web 2.0 taken as far as it can go. Through using social media, people can communicate with hundreds of people, either instantaneously, or irrespective of time. If you were around for Marshall McLuhan (a seminal philosopher in the 1960′s who talked about new media), he declared that we would soon develop new ways to communicate that will free us from the constraints of both distance and time. He was thinking about TV, but Facebook is obviously a better fit for his theories.

There are literally dozens of social media sites, although they tend to be divisible into groups. There are social news sites, Reddit, Propeller, and Digg where people read articles and comment on them. There are social bookmarking sites like Del.icio.us, Simpy, and Blinklist, where people can promote interesting websites. There are social video and photo sharing sites like like YouTube, Google Video, and Flickr; I’m sure everybody has spent enough hours on YouTube to know this very well. If you’re looking for information on a particular topic, there are Wikis, which is like Wikipedia, only devoted to individual topics, like a TV show or a specific field. And then, obviously there are social networking sites like Facebook or Myspace for the United States and literally hundreds of other ones if you include different countries.

So, did that answer some of your questions? Don’t fret if you aren’t knowledgeable about every single one of them. Instead, you should take a few hours to check out each one to see if any of them would be a good idea for your needs. And, if none of them seem particularly good, then you just have to wait a bit; new ones are coming into existence everyday, so there’s a big chance that something perfect will come along eventually.

So, do you think you would like to discover more about retaining an online marketing firm? Would you would like to discover more about web marketing? Check us out at Fishbat.com to discover more!







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