UPDATED 8 OCT 2009. See the footer for news from the FTC that will help you relax.

Okay, so you want to comply with the new FTC rule that says affiliates must now disclose that they get paid for sales but HOW BEST TO SAY THIS?

http://arindamchakraborty.com/beware-of-posting-affiliate-links-on-your-blog-part-2 has posted a good sized list of options. Different ways to state the fact these are affiliate links.

It’s a long-ish post so look for the red headline that says… My Personal “Nuttie” Views-Affiliate Marketing. That’s where he gives his suggestions on compensation disclosure statements.

Another good thing about this post is that Arindam links through to a substantial list of sites that also deal with this new FTC ruling. (more…)

On Oct 5, 2009, the FTC released new guidelines about the use of testimonials. If you’re a product creator or an affiliate marketer, you should know about this one.

Here’s the easy-to-read Frank Kern version…
http://masscontrolsite.com/blog/?p=59

Here’s the FTC page…
http://www.ftc.gov/opa/2009/10/endortest.shtm

The FTC headlines say “FTC Publishes Final Guides Governing Endorsements, Testimonials.
Changes Affect Testimonial Advertisements, Bloggers, Celebrity Endorsements“. (more…)