New FTC Rules about the Use of Testimonials

On Oct 5, 2009, the FTC released new guidelines about the use of testimonials. If you’re a product creator or an affiliate marketer, you should know about this one.

Here’s the easy-to-read Frank Kern version…
http://masscontrolsite.com/blog/?p=59

Here’s the FTC page…
http://www.ftc.gov/opa/2009/10/endortest.shtm

The FTC headlines say “FTC Publishes Final Guides Governing Endorsements, Testimonials.
Changes Affect Testimonial Advertisements, Bloggers, Celebrity Endorsements“. (more…)