What it Takes to Design High Converting Landing Pages
It’s possible that you’ve been getting your lunch brought to you every day as you’ve searched out the best and most effective landing pages and ways to build your mailing lists. That is all right because you have been learning valuable lessons even if the hard way. It’s important that you keep learning and putting in some new approaches. A landing page design, with copy, that works well for one market may be less effective with others. Also, try to remember that a huge amount of the success you get with this specific kind of website comes from real testing. Oftentimes you have to find the sweet spot that really does exist in your audience.
You can find quite a variety of design approaches with landing page. There are page designs that are full of doodads, some that are artful and some that are incredibly minimalistic. We’ve noticed that lots of landing pages that are built for Internet marketers are more of the latter. Maybe the approach here is that the audience already knows what’s what and only wants to have the information. Interestingly, landing pages designed for non IM-specific niches trend toward the exact opposite. One thing is for sure, you don’t want to make a page that is so busy you get distracted from your message.
There’s a reason why so many landing pages make use of bullet points. This is also sometimes called a bulleted list, where the content is broken up into easily digestible morsels of information. Be careful about using those graphics because they can produce clutter, by the way. One benefit of bullet points is that they’re good for getting past any likely objections the reader might have to your presentation. Whether or not you use them to address objections will depend on the particular page you’re designing, but they should always refer to critical issues. This helps you to communicate your message more effectively and keeping your readers’ attention.
Because you know that your visitors can make a stay or leave decision in just a split of a second, you’ll want to get a feel for your site or page before you allow it to go live. Practice going to the website as many times as you need to and see what kind of initial reaction you have to it. You want to do this at least a dozen times and it is important to get as much emotional distance from it as possible. It’s helpful to ask the people you already know for help with these kinds of tests. Ask them to share their initial impressions are, regardless of whether they’re positive or negative as well as whatever feedback they feel like giving you. Read the rest of this entry
Gary Harvey has been helping people make money online since 2000 through his 